![]() Currently, is compatible with Microdata, RDFa and JSON-LD. It is designed to make the lives of webmasters easier, by offering one standardised mark-up understood by all the major search engines. is a universally supported vocabulary extension by Google, Microsoft and Yahoo! for mark-up languages such as Microdata. What is JSON-LD –, JSON-LD – Google Developers What is ? It is for these reasons that Google in particular still favours Microdata & RDFa for marking up HTML content. Also as the mark-up is invisible, the likelihood of marking up content that is not on the visible page increases, which is against search engine usage guidelines. ![]() In some instances it’s just not practical to mark-up content, for example that on a larger scale, as the content would need to be effectively repeated within the script tags in order to validate. However, as elegant and lightweight that JSON-LD is, there are some potential road blocks. Unlike Microdata & RDFa, JSON-LD offers greater ease of implementation with all the necessary mark-up contained within inline tags, instead of wrapping HTML properties. When combined with, these properties follow a standardised mark-up supported by major search engines, and joins Microdata & RDFa as methods for integration. Itemprop – describes each property of the specific item.Ībout microDATA – Google Webmaster Help, HTML Microdata – W3C What is JSON-LDīased on the popular JSON format, the linked data format JSON-LD allows webmasters to define the context of the data contained through the use of types and properties. ![]() Itemtype – describes what the item is, in the above instance ‘Person’.Itemscope – is an indicator that the content within this is an item.
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